{"id":9932,"date":"2026-02-06T11:26:07","date_gmt":"2026-02-06T11:26:07","guid":{"rendered":"https:\/\/weareoakland.com\/?p=9932"},"modified":"2026-03-10T15:37:39","modified_gmt":"2026-03-10T15:37:39","slug":"roadmap-for-data-ai-success","status":"publish","type":"post","link":"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/","title":{"rendered":"How to Build a Roadmap for Data &amp; AI Success\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-who-did-we-have-on-the-panel\">Who did we have on the panel?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"552\" src=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Roadmap.webp\" alt=\"\" class=\"wp-image-9941\" srcset=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Roadmap.webp 894w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Roadmap-300x185.webp 300w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Roadmap-768x474.webp 768w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Roadmap-595x367.webp 595w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Roadmap-97x60.webp 97w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Roadmap-871x538.webp 871w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Roadmap-777x480.webp 777w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Roadmap-648x400.webp 648w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Roadmap-544x336.webp 544w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Roadmap-130x80.webp 130w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Roadmap-47x29.webp 47w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Roadmap-672x415.webp 672w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Roadmap-100x62.webp 100w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Roadmap-373x230.webp 373w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Defining your future is a strategy challenge, not a technology one<\/h2>\n\n\n\n<p>The session kicked off by talking about what it means to \u2018define your future\u2019. Joe stated that we\u2019re fundamentally looking at <a href=\"https:\/\/weareoakland.com\/services\/data-strategy\/\"><span>data strategy<\/span><\/a> &#8211; I.E. how an organisation should look to unlock value from data, automation, and AI. While technologies are more powerful and accessible than ever, value doesn\u2019t emerge by chance.<\/p>\n\n\n\n<p>It\u2019s not enough to simply \u2018get started\u2019 with tools, because impact is rarely delivered without a clear plan. That\u2019s where strategy comes in. It provides <strong>direction<\/strong>,<strong> prioritisation<\/strong>, and <strong>credibility<\/strong>, three elements at the core of moving any organisation forward. So wherever yours is on its maturity journey, value should be the primary driver.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe context around defining your future is that we live in an incredibly exciting era in the field of data automation and AI.&nbsp;<\/p>\n\n\n\n<p>\u201cWe&#8217;ve never had more technologies available to us. We\u2019ve never had more skills and awareness of this. There\u2019s never been more opportunity.&nbsp;<\/p>\n\n\n\n<p>\u201cBut that comes with a double-edged sword &#8211; there\u2019s also disruption. We know that our business models need to change and we need to bring our people along on that change curve.&nbsp;<\/p>\n\n\n\n<p>\u201cSo when I say \u2018define your future\u2019 I\u2019m really talking about strategy &#8211; and how we drive value from data and AI.\u201d<\/p>\n\n\n\n<p><strong>Joe Horgan, Principal Consultant &#8211; Data Strategy and Digital Transformation at Oakland Everything Data<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/weareoakland.com\/services\/artificial-intelligence\/\"><span>Our artificial intelligence services<\/span><\/a><\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-value-can-t-be-broadly-defined-it-s-context-specific-nbsp\">Value can\u2019t be broadly defined &#8211; it\u2019s context specific&nbsp;<\/h2>\n\n\n\n<p>There\u2019s no one size fits all or universal definition of value in data and AI. What matters depends on an organisation\u2019s purpose, industry, and strategic goals.&nbsp;<\/p>\n\n\n\n<p>For instance, financial regulators focus on risk, harm prevention, service quality, and scale, whereas financial organisations prioritise fraud, risk, and customer insight. Universities emphasise student experience and research impact, which differs from the focus on asset optimisation, predictive maintenance, and digital twins in <a href=\"https:\/\/weareoakland.com\/sectors\/water-utilities\/\"><span>utilities<\/span><\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThings don\u2019t happen by chance. If you don\u2019t have a clear plan and vision, it\u2019s going to be really hard to get that value. <\/p>\n\n\n\n<p>&#8220;Wherever you are on that journey &#8211; whether you\u2019ve already got some kind of strategy in place around data automation and AI or you\u2019re just starting to think about having one &#8211; value should always be the first consideration that drives the development of the strategy and the definition of your future.\u201d<\/p>\n\n\n\n<p><strong>Joe Horgan<\/strong><\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>What it comes down to is that value can\u2019t be copied or commoditised. <\/p>\n\n\n\n<p>Each organisation must define what success looks like for itself. At Oakland, our data consulting always starts with asking the client \u2018what does value look like for you?\u2019 &#8211; and we\u2019ve learnt that the answer can be radically different in different places.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"382\" src=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-1024x382.png\" alt=\"Infographic showing how data and AI lead to value.\" class=\"wp-image-9945\" srcset=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-1024x382.png 1024w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-300x112.png 300w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-768x287.png 768w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-1536x574.png 1536w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-595x222.png 595w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-161x60.png 161w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-1639x612.png 1639w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-1440x538.png 1440w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-1285x480.png 1285w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-1071x400.png 1071w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-900x336.png 900w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-214x80.png 214w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-78x29.png 78w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-950x355.png 950w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-672x251.png 672w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-100x37.png 100w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast-373x139.png 373w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Value-First-and-Value-Fast.png 1759w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading has-text-align-left has-medium-font-size\" id=\"h-defining-data-value\">Defining data value<\/h3>\n\n\n\n<p class=\"has-text-align-left\">For instance, we worked with the UK\u2019s regulator in charge of upholding the public\u2019s information and data privacy rights, the <a href=\"https:\/\/weareoakland.com\/case-studies\/setting-standards-for-responsible-data-use-with-the-icos-data-strategy\/\"><span>ICO on an exciting data strategy project<\/span><\/a> where they needed to set an example for the industry.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left\">But that\u2019s totally different to where our financial services clients want our focus, which may be around predicting the risks of fraud or understanding new market segments. <\/p>\n\n\n\n<p class=\"has-text-align-left\">And that\u2019s different again for our water utilities clients, one of whom we\u2019ve supported with a strategy on how they <a href=\"https:\/\/weareoakland.com\/case-studies\/yorkshire-water-data-strategy\/\"><span>improve predictive maintenance and better manage issues like leakage<\/span><\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/weareoakland.com\/case-studies\/category\/datastrategy\/\"><span>View our data strategy case studies<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cValue is not a tradable commodity. It\u2019s not just something you can stack up generically in a corner. <\/p>\n\n\n\n<p>&#8220;Value only has meaning in your organisation in the context of what your organisation is trying to achieve, its purpose, and its strategy.\u201d<\/p>\n\n\n\n<p><strong>Joe Horgan<\/strong><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-how-to-make-meaningful-change-for-data-and-ai-success\">How to make meaningful change for data and AI success<\/h2>\n\n\n\n<p>Rather than merely \u2018aligning\u2019 data and AI initiatives to business strategy, organisations should aim to actively drive strategy through data and AI. Increasingly, these capabilities are at the foundation of wider business activities, like digital transformation, customer experience, and operating models. But you can\u2019t get these off the ground without two important elements: <strong>organisational outcomes<\/strong>, which require clarity and planning, and <strong>leadership and investment reality<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Organisational outcomes<\/strong><\/p>\n\n\n\n<p>These may look like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitive advantage&nbsp;<\/li>\n\n\n\n<li>Improved service delivery<\/li>\n\n\n\n<li>Better customer and employee experiences<\/li>\n\n\n\n<li>More scalable and efficient operations<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Leadership and investment reality<\/strong><\/p>\n\n\n\n<p>To get change over the board, leaders need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A compelling story, business case, and roadmap to unlock funding<\/li>\n\n\n\n<li>To understand that data and AI initiatives can\u2019t succeed as side projects<\/li>\n\n\n\n<li>A joined-up strategy to enable them to communicate clearly with boards and stakeholders<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cHaving a joined up plan to unlock value is one thing. Being able to communicate that outwards is crucial if you want to get the agenda moving at scale.\u201d<\/p>\n\n\n\n<p><strong>Joe Horgan<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/weareoakland.com\/services\/ai-consulting\/\"><span>Learn about our custom AI solutions<\/span><\/a><\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-remember-a-complete-data-and-ai-strategy-is-more-than-a-vision-slide\">Remember: A complete data and AI strategy is more than a vision slide<\/h2>\n\n\n\n<p>The panellists went on to highlight one of the most common recurring failures in data and AI roadmapping: mistaking a high-level vision for a full strategy.<\/p>\n\n\n\n<p>Organisations must account for several elements to define the future, including:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Vision<\/strong> \u2013 where the organisation wants to go and why, i.e. the value you think it\u2019ll bring.<\/li>\n\n\n\n<li><strong>Case for change<\/strong> \u2013 the gaps and constraints the organisation has, which show why investment is needed.<\/li>\n\n\n\n<li><strong>Use cases<\/strong> \u2013 what are the tangible problems you can solve?<\/li>\n\n\n\n<li><strong>Strategy and roadmap<\/strong> \u2013 how you\u2019re going to make this change happen, what will be delivered and when.<\/li>\n\n\n\n<li><a href=\"https:\/\/weareoakland.com\/blog\/what-target-operating-model\/\"><span><strong>Target operating model<\/strong><\/span><\/a> \u2013 translating the strategy into reliability via people, processes, and technology.<\/li>\n<\/ol>\n\n\n\n<p>Without this full answer, you risk losing momentum and confidence &#8211; fast.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"516\" src=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-1024x516.png\" alt=\"Infographic showing a strategy for data and AI vs data and AI for strategy.\" class=\"wp-image-9947\" srcset=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-1024x516.png 1024w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-300x151.png 300w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-768x387.png 768w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-1536x774.png 1536w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-2048x1031.png 2048w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-595x300.png 595w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-119x60.png 119w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-1215x612.png 1215w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-1068x538.png 1068w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-1525x768.png 1525w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-1578x795.png 1578w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-1588x800.png 1588w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-953x480.png 953w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-794x400.png 794w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-667x336.png 667w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-1573x792.png 1573w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-159x80.png 159w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-58x29.png 58w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-950x478.png 950w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-672x338.png 672w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-100x50.png 100w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-for-Strategy-373x188.png 373w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Challenges are normal and to be expected<\/h2>\n\n\n\n<p>No organisation has ever started with perfect data or platforms &#8211; so don\u2019t pressure yours to, either.<\/p>\n\n\n\n<p><strong>\u201cI\u2019ve never met an organisation who says \u2018we are absolutely happy with every aspect of our data\u2019. (And I\u2019ve met literally hundreds!)\u201d<\/strong> <em>Joe Horgan<\/em><\/p>\n\n\n\n<p>Joe spoke of a range of typical challenges encountered on the road to AI and data success, from data silos and fragmented systems to platform or infrastructure limitations, cost concerns (especially around <a href=\"https:\/\/weareoakland.com\/blog\/how-to-manage-spiraling-cloud-costs\/\"><span>cloud<\/span><\/a> and <a href=\"https:\/\/weareoakland.com\/blog\/generative-ai-use-cases\/\"><span>GenAI<\/span><\/a>), and <a href=\"https:\/\/weareoakland.com\/blog\/why-invest-in-data-quality\/\"><span>data quality<\/span><\/a>, security, and trust issues.&nbsp;<\/p>\n\n\n\n<p>The advice? It\u2019s absolutely fine to have challenges. Just remember they aren\u2019t failures, but the very reason to define a strategy. A clear baseline enables realistic expectations and justifies investment.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/weareoakland.com\/services\/ai-consulting\/\"><span>Discover AI strategy consulting<\/span><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-strategic-pitfalls-to-avoid-for-data-and-ai-success\">Strategic pitfalls to avoid for data and AI success<\/h2>\n\n\n\n<p>However, there are mistakes to be mindful of &#8211; ones that we\u2019ve seen derail the success of a strategy, time and time again.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Unclear value<\/strong> \u2013 we\u2019re talking vague benefits with no measurable outcomes rather than what metrics will move and what use cases we can solve, for example.<\/li>\n\n\n\n<li><strong>Fragmented strategies <\/strong>\u2013 ones that are disconnected from other initiatives involved in digital, operating models, or user experiences.<\/li>\n\n\n\n<li><strong>Partial answers<\/strong> \u2013 presenting a vision without a plan\/substance behind it, like having a business case without a narrative.<\/li>\n\n\n\n<li><strong>\u2018Jam tomorrow\u2019 roadmaps <\/strong>\u2013 where technical leaders evangelise a strategy that loses sight of what the wider organisation is interested in.<\/li>\n\n\n\n<li><strong>Technology bias <\/strong>\u2013 strategies that read like shopping lists rather than transformation plans that account for people, processes, and use-cases.<\/li>\n<\/ol>\n\n\n\n<p>If you take anything away from this webinar round-up, it should be this: successful strategies address people, process, culture, and experience, not just tools.<\/p>\n\n\n\n<p><strong>\u201cPutting a comprehensive and compelling strategy together isn\u2019t easy. That\u2019s one of the reasons people turn to Oakland Everything Data for help.\u201d<\/strong> <em>Joe Horgan<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Five principles for AI and data success<\/h2>\n\n\n\n<p>Joe moved on to translate what this looks like in real life and explain our approach to defining a data and AI future. It\u2019s based on five principles:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Value first, value fast.<\/strong> Anchor everything in value and deliver early \u2018reasons to believe\u2019.<\/li>\n\n\n\n<li><strong>Build capabilities, not just solutions.<\/strong> Remember that sustainable value comes from people, process, <strong>and <\/strong>technology working together. If you want your strategy to stick and add value for the long run, think about the foundations and capabilities you\u2019re building in the organisation.<\/li>\n\n\n\n<li><strong>Integrated transformation.<\/strong> We don\u2019t give soloed answers and data and AI automation &#8211; they must connect with, and fit into, wider digital, customer, and organisational change.<\/li>\n\n\n\n<li><strong>Balanced delivery.<\/strong> Combine short-term value with long-term foundational improvement &#8211; AKA value first, and value fast.<\/li>\n\n\n\n<li><strong>Don\u2019t forget the story.<\/strong> Data strategy is a storytelling challenge because we\u2019re trying to explain the relevance of complex technical activities with fast-moving technologies in a jargon-heavy field. You need to spend time thinking about the best way to narrate this journey so it resonates beyond technical teams.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"1024\" src=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-1010x1024.png\" alt=\"Infographic showing Oakland's five principles for AI and data success.\" class=\"wp-image-9948\" srcset=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-1010x1024.png 1010w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-296x300.png 296w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-768x778.png 768w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-1515x1536.png 1515w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-595x603.png 595w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-59x60.png 59w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-604x612.png 604w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-531x538.png 531w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-758x768.png 758w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-784x795.png 784w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-789x800.png 789w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-474x480.png 474w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-395x400.png 395w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-331x336.png 331w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-781x792.png 781w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-79x80.png 79w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-29x29.png 29w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-950x963.png 950w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-672x681.png 672w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-100x101.png 100w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles-373x378.png 373w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Five-Guiding-Principles.png 1978w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Causes of data and AI failure<\/h2>\n\n\n\n<p>The panel went on to talk about how taking a balanced approach is better than an extreme one. For instance, years-long \u2018big bang\u2019 programmes that are delivered too late, which leaves everyone fed up. Or endless proofs of concept that never actually influence business reality.<\/p>\n\n\n\n<p>What you\u2019re after is a more balanced approach, one that shows value in there here and now. When your people realise the value early on, it\u2019s far easier to build momentum and get buy-in from stakeholders to gain the steady investment you need in core capabilities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"644\" src=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-1024x644.png\" alt=\"Infographic showing three different approaches to data and AI success.\" class=\"wp-image-9949\" srcset=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-1024x644.png 1024w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-300x189.png 300w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-768x483.png 768w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-1536x966.png 1536w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-595x374.png 595w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-95x60.png 95w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-973x612.png 973w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-856x538.png 856w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-1221x768.png 1221w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-1264x795.png 1264w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-1272x800.png 1272w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-763x480.png 763w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-636x400.png 636w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-534x336.png 534w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-1259x792.png 1259w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-127x80.png 127w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-46x29.png 46w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-950x597.png 950w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-672x423.png 672w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-100x63.png 100w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches-373x235.png 373w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Approaches.png 1859w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Real world experience from Softcat<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>So, that\u2019s what we do in theory &#8211; but what does it look like in practice? <\/p>\n\n\n\n<p>Ryan and James shared how Oakland supported Softcat on its journey to define and deliver its data strategy to give them a competitive advantage in the market.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cYou may not be aware of this, but Softcat actually went to market to evaluate data and AI consultancies to support our own internal data strategy and digital transformation. <\/p>\n\n\n\n<p>&#8220;Oakland was selected as the winning partner and did such a brilliant job that Softcat decided to make their first acquisition &#8211; which is when our partnership was truly born. It\u2019s fair to say we\u2019ve seen firsthand just how good they are in this space.\u201d<\/p>\n\n\n\n<p><strong>Ryan Muir, Head of Data, Automation &amp; AI at Softcat<\/strong><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe invested in tools such as master data management, cataloging tools, and reporting. <\/p>\n\n\n\n<p>&#8220;It\u2019s important to understand that in any data strategy, data isn\u2019t the sole responsibility of one person. Everyone has a part to play. <\/p>\n\n\n\n<p>&#8220;We worked with different department heads to understand what they wanted the future to look like, which helped us build support for our strategy.\u201d<\/p>\n\n\n\n<p><strong>James Wingham, Head of Data at Softcat<\/strong><\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Softcat identified a gap in data leadership, then started to build its data capabilities within four areas: <a href=\"https:\/\/weareoakland.com\/services\/data-management\/\"><span>data management<\/span><\/a>, <a href=\"https:\/\/weareoakland.com\/services\/data-governance\/\"><span>governance<\/span><\/a>, and <a href=\"https:\/\/weareoakland.com\/services\/data-analytics-and-insights\/\"><span>analytics and insight<\/span><\/a>. <\/p>\n\n\n\n<p>In 18 months, the team had trebled and with our help, identified that good data was vital to achieving their strategic intent.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Early wins followed, which addressed ROI pain points while enabling future AI use cases. <\/p>\n\n\n\n<p>The key takeaway? Data isn\u2019t the responsibility of IT only &#8211; <strong>everyone <\/strong>must contribute.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/weareoakland.com\/case-studies\/ai-product-classification-solution-at-scale\/\"><span>Our data &amp; AI solutions for Softcat<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWithout Oakland\u2019s help, we wouldn\u2019t have known where to start and we most probably wouldn\u2019t have started this journey yet. <\/p>\n\n\n\n<p>&#8220;I owe a lot to Oakland &#8211; particularly Joe &#8211; for helping us achieve all the success to date on our data journey.\u201d<\/p>\n\n\n\n<p><strong>James Wingham<\/strong><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-1024x478.png\" alt=\"Infographic showing how data can be used to provide business insight.\" class=\"wp-image-9950\" srcset=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-1024x478.png 1024w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-300x140.png 300w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-768x358.png 768w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-1536x717.png 1536w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-2048x956.png 2048w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-595x278.png 595w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-129x60.png 129w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-1311x612.png 1311w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-1153x538.png 1153w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-1646x768.png 1646w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-1703x795.png 1703w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-1714x800.png 1714w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-1029x480.png 1029w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-857x400.png 857w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-720x336.png 720w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-1697x792.png 1697w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-171x80.png 171w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-62x29.png 62w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-950x443.png 950w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-672x314.png 672w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-100x47.png 100w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Integrated-Transformation-373x174.png 373w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">The difference between poor, average, and great data strategies<\/h2>\n\n\n\n<p>So, how do you know if the data strategy you\u2019ve been working on is actually set up for success? Joe stated that most organisations \u2018<strong>do <\/strong>data, but only the great ones turn it into a competitive advantage that feels effortless to the end user\u2019. He went on to share what differentiates a poor strategy from an exceptional one.<\/p>\n\n\n\n<p>Poor data strategies tend to be very reactive to one problem. They\u2019re siloed, low trust, spreadsheet-driven, and without much thought about long-term outcomes. They become better\/\u2019good\u2019 with centralised platforms, better visibility, and some governance. But there\u2019ll be uncertainty about next steps &#8211; a core differentiator between a \u2018good\u2019 and \u2018great\u2019 data strategy, which can be characterised with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Intuitive, trusted, and embedded data<\/li>\n\n\n\n<li>Data-literate users<\/li>\n\n\n\n<li>Decisions powered by AI and automation<\/li>\n<\/ul>\n\n\n\n<p>Ultimately, a great strategy turns data into the engine of the business. (See how we designed a data strategy and roadmap for RAW Charging that empowered automation and scale, improved data culture, and drove timely, consolidated insights: <a href=\"https:\/\/weareoakland.com\/case-studies\/designing-a-data-strategy-and-roadmap-for-raw-charging\/\"><span>RAW Charging case study<\/span><\/a>.)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"545\" src=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-1024x545.png\" alt=\"Infographic to show the differences between poor and successful data and AI strategies.\" class=\"wp-image-9951\" srcset=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-1024x545.png 1024w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-300x160.png 300w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-768x408.png 768w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-1536x817.png 1536w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-2048x1089.png 2048w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-595x316.png 595w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-113x60.png 113w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-1151x612.png 1151w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-1012x538.png 1012w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-1444x768.png 1444w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-1495x795.png 1495w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-1504x800.png 1504w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-903x480.png 903w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-752x400.png 752w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-632x336.png 632w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-1489x792.png 1489w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-150x80.png 150w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-55x29.png 55w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-950x505.png 950w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-672x357.png 672w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-100x53.png 100w, https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/Data-and-AI-Organisational-Strategy-373x198.png 373w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">To wrap up<\/h2>\n\n\n\n<p>As the webinar came to a close, Joe Ryan, and James reiterated the key takeaways from the session on data and AI success.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Data and AI are now <strong>core organisational capabilities<\/strong>, not optional or niche.<\/li>\n\n\n\n<li>All data and AI decisions should be guided by <strong>value first<\/strong> and <strong>value fast<\/strong>.<\/li>\n\n\n\n<li>A <strong>successful roadmap<\/strong> balances quick wins with long-term foundations.<\/li>\n\n\n\n<li>Defining the future requires a <strong>complete, credible story<\/strong>, not just a vision.<\/li>\n\n\n\n<li><strong>The biggest risk is doing nothing<\/strong>. So if you\u2019re in this boat, reach out to our team for friendly guidance on where &#8211; and how &#8211; to get started.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/weareoakland.com\/contact-us\/\"><span>Get in touch<\/span><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Q&amp;A<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">How to prove AI ROI?<\/h3>\n\n\n\n<p>Speaking pragmatically, remember that not all users want to understand the technology. They want to understand the impact on them and what they\u2019re going to get out of it, so try and relate it back to them and their strategic intent as much as you can. Early AI ROI can usually be found in\/proven by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focusing on areas with better data to unlock some early value<\/li>\n\n\n\n<li>Using GenAI to highlight and fill data gaps, so the data can be put to better use<\/li>\n\n\n\n<li>Fixing data that undermines high-value processes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">What\u2019s the role of citizen development in data and AI success?<\/h3>\n\n\n\n<p>Citizen development should be enabled, not blocked! James says, \u201cWhat we\u2019ve started to do at Softcat is bring in the concept of a \u2018centre of excellence\u2019.\u201d It\u2019s where Softcat unites overall governance, principles, and ownership in a central place to allow users (citizen developers) within the business to work with the excellence team to make sure they\u2019re abiding by Softcat\u2019s principles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who did we have on the panel? Defining your future is a strategy challenge, not a technology one The session kicked off by talking about what it means to \u2018define your future\u2019. Joe stated that we\u2019re fundamentally looking at data strategy &#8211; I.E. how an organisation should look to unlock value from data, automation, and&#8230;<\/p>\n","protected":false},"author":8,"featured_media":9943,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[405,402],"tags":[72,461,155,462,452,463,174,30],"class_list":["post-9932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-data-strategy","tag-ai","tag-ai-strategy","tag-artificial-intelligence","tag-business-strategy","tag-data-and-ai","tag-data-and-ai-strategy","tag-data-consultancy","tag-data-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Build a Roadmap for Data &amp; AI Success | Oakland x Softcat<\/title>\n<meta name=\"description\" content=\"We&#039;ve wrapped up the insight from our recent webinar with Softcat on how you can define a value-driven future for data and AI success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Roadmap for Data &amp; AI Success\u00a0\" \/>\n<meta property=\"og:description\" content=\"We&#039;ve wrapped up the insight from our recent webinar with Softcat on how you can define a value-driven future for data and AI success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Oakland\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-06T11:26:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T15:37:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/HO7_1069-e1770377121859.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"802\" \/>\n\t<meta property=\"og:image:height\" content=\"737\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicola Thomson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dataispeople\" \/>\n<meta name=\"twitter:site\" content=\"@dataispeople\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicola Thomson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/\"},\"author\":{\"name\":\"Nicola Thomson\",\"@id\":\"https:\/\/weareoakland.com\/#\/schema\/person\/ee3fd730f9581f5a75eb0e39e1bf7b2d\"},\"headline\":\"How to Build a Roadmap for Data &amp; AI Success\u00a0\",\"datePublished\":\"2026-02-06T11:26:07+00:00\",\"dateModified\":\"2026-03-10T15:37:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/\"},\"wordCount\":2357,\"publisher\":{\"@id\":\"https:\/\/weareoakland.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/HO7_1069-e1770377121859.jpg\",\"keywords\":[\"ai\",\"ai strategy\",\"artificial intelligence\",\"business strategy\",\"data and AI\",\"data and ai strategy\",\"data consultancy\",\"data strategy\"],\"articleSection\":[\"Artificial Intelligence\",\"Data Strategy\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/\",\"url\":\"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/\",\"name\":\"How to Build a Roadmap for Data & AI Success | Oakland x Softcat\",\"isPartOf\":{\"@id\":\"https:\/\/weareoakland.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/HO7_1069-e1770377121859.jpg\",\"datePublished\":\"2026-02-06T11:26:07+00:00\",\"dateModified\":\"2026-03-10T15:37:39+00:00\",\"description\":\"We've wrapped up the insight from our recent webinar with Softcat on how you can define a value-driven future for data and AI success.\",\"breadcrumb\":{\"@id\":\"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/#primaryimage\",\"url\":\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/HO7_1069-e1770377121859.jpg\",\"contentUrl\":\"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/HO7_1069-e1770377121859.jpg\",\"width\":802,\"height\":737,\"caption\":\"Two men sat at a table discussing a data project\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/weareoakland.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Build a Roadmap for Data &amp; AI Success\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/weareoakland.com\/#website\",\"url\":\"https:\/\/weareoakland.com\/\",\"name\":\"Oakland\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/weareoakland.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/weareoakland.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/weareoakland.com\/#organization\",\"name\":\"Oakland\",\"url\":\"https:\/\/weareoakland.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/weareoakland.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/02\/Oakland-White-logo.png\",\"contentUrl\":\"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/02\/Oakland-White-logo.png\",\"width\":3372,\"height\":648,\"caption\":\"Oakland\"},\"image\":{\"@id\":\"https:\/\/weareoakland.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/dataispeople\",\"https:\/\/www.linkedin.com\/company\/oakland-group\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/weareoakland.com\/#\/schema\/person\/ee3fd730f9581f5a75eb0e39e1bf7b2d\",\"name\":\"Nicola Thomson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c3ce73d4f3d4b82d2de3f1138e0c95c7c360780ad0aab56b63f033f5071b3fe1?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c3ce73d4f3d4b82d2de3f1138e0c95c7c360780ad0aab56b63f033f5071b3fe1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c3ce73d4f3d4b82d2de3f1138e0c95c7c360780ad0aab56b63f033f5071b3fe1?s=96&d=mm&r=g\",\"caption\":\"Nicola Thomson\"},\"url\":\"https:\/\/weareoakland.com\/blog\/author\/nicola\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Build a Roadmap for Data & AI Success | Oakland x Softcat","description":"We've wrapped up the insight from our recent webinar with Softcat on how you can define a value-driven future for data and AI success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/","og_locale":"en_GB","og_type":"article","og_title":"How to Build a Roadmap for Data &amp; AI Success\u00a0","og_description":"We've wrapped up the insight from our recent webinar with Softcat on how you can define a value-driven future for data and AI success.","og_url":"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/","og_site_name":"Oakland","article_published_time":"2026-02-06T11:26:07+00:00","article_modified_time":"2026-03-10T15:37:39+00:00","og_image":[{"width":802,"height":737,"url":"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/HO7_1069-e1770377121859.jpg","type":"image\/jpeg"}],"author":"Nicola Thomson","twitter_card":"summary_large_image","twitter_creator":"@dataispeople","twitter_site":"@dataispeople","twitter_misc":{"Written by":"Nicola Thomson","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/#article","isPartOf":{"@id":"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/"},"author":{"name":"Nicola Thomson","@id":"https:\/\/weareoakland.com\/#\/schema\/person\/ee3fd730f9581f5a75eb0e39e1bf7b2d"},"headline":"How to Build a Roadmap for Data &amp; AI Success\u00a0","datePublished":"2026-02-06T11:26:07+00:00","dateModified":"2026-03-10T15:37:39+00:00","mainEntityOfPage":{"@id":"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/"},"wordCount":2357,"publisher":{"@id":"https:\/\/weareoakland.com\/#organization"},"image":{"@id":"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/#primaryimage"},"thumbnailUrl":"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/HO7_1069-e1770377121859.jpg","keywords":["ai","ai strategy","artificial intelligence","business strategy","data and AI","data and ai strategy","data consultancy","data strategy"],"articleSection":["Artificial Intelligence","Data Strategy"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/","url":"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/","name":"How to Build a Roadmap for Data & AI Success | Oakland x Softcat","isPartOf":{"@id":"https:\/\/weareoakland.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/#primaryimage"},"image":{"@id":"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/#primaryimage"},"thumbnailUrl":"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/HO7_1069-e1770377121859.jpg","datePublished":"2026-02-06T11:26:07+00:00","dateModified":"2026-03-10T15:37:39+00:00","description":"We've wrapped up the insight from our recent webinar with Softcat on how you can define a value-driven future for data and AI success.","breadcrumb":{"@id":"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/#primaryimage","url":"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/HO7_1069-e1770377121859.jpg","contentUrl":"https:\/\/weareoakland.com\/wp-content\/uploads\/2026\/02\/HO7_1069-e1770377121859.jpg","width":802,"height":737,"caption":"Two men sat at a table discussing a data project"},{"@type":"BreadcrumbList","@id":"https:\/\/weareoakland.com\/blog\/roadmap-for-data-ai-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/weareoakland.com\/"},{"@type":"ListItem","position":2,"name":"How to Build a Roadmap for Data &amp; AI Success\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/weareoakland.com\/#website","url":"https:\/\/weareoakland.com\/","name":"Oakland","description":"","publisher":{"@id":"https:\/\/weareoakland.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/weareoakland.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/weareoakland.com\/#organization","name":"Oakland","url":"https:\/\/weareoakland.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/weareoakland.com\/#\/schema\/logo\/image\/","url":"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/02\/Oakland-White-logo.png","contentUrl":"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/02\/Oakland-White-logo.png","width":3372,"height":648,"caption":"Oakland"},"image":{"@id":"https:\/\/weareoakland.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/dataispeople","https:\/\/www.linkedin.com\/company\/oakland-group"]},{"@type":"Person","@id":"https:\/\/weareoakland.com\/#\/schema\/person\/ee3fd730f9581f5a75eb0e39e1bf7b2d","name":"Nicola Thomson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/c3ce73d4f3d4b82d2de3f1138e0c95c7c360780ad0aab56b63f033f5071b3fe1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c3ce73d4f3d4b82d2de3f1138e0c95c7c360780ad0aab56b63f033f5071b3fe1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c3ce73d4f3d4b82d2de3f1138e0c95c7c360780ad0aab56b63f033f5071b3fe1?s=96&d=mm&r=g","caption":"Nicola Thomson"},"url":"https:\/\/weareoakland.com\/blog\/author\/nicola\/"}]}},"_links":{"self":[{"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/posts\/9932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/comments?post=9932"}],"version-history":[{"count":0,"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/posts\/9932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/media\/9943"}],"wp:attachment":[{"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/media?parent=9932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/categories?post=9932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/tags?post=9932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}