{"id":9777,"date":"2025-10-30T08:27:14","date_gmt":"2025-10-30T08:27:14","guid":{"rendered":"https:\/\/weareoakland.com\/?p=9777"},"modified":"2025-10-30T08:27:15","modified_gmt":"2025-10-30T08:27:15","slug":"get-the-most-from-data-consulting","status":"publish","type":"post","link":"https:\/\/weareoakland.com\/blog\/get-the-most-from-data-consulting\/","title":{"rendered":"Data Decoded 2025: How to Get the Most from Data Consulting"},"content":{"rendered":"\n<p><strong>How to see ROI, extract value from a data platform and get more from your data consultancy, as explored by our Principal Engineer Advocate, MLG, at <strong><a href=\"https:\/\/datadecoded.com\/\"><span>Data Decoded 2025<\/span><\/a><\/strong>.<\/strong><\/p>\n\n\n\n<p>In today\u2019s world, you don\u2019t run a business unless you make decisions. It doesn\u2019t matter what industry you\u2019re in &#8211; utilities, transportation, computing, retail &#8211; <strong>you <\/strong>are in the business of making decisions.&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re setting unit-rates of electricity in utilities, organising a fleet in transportation, or optimising a process in the tech\/computer industry, the truth is that <strong>you <\/strong>are making decisions. And to compete and stay relevant, you try to be data-driven. Because philosophically that\u2019s the only way humans really know how to operate, right?<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-the-purpose-of-being-data-driven\">The Purpose of Being Data-Driven<\/h2>\n\n\n\n<p>When I say \u201cdata-driven as a business\u201d, I mean this: for many of the decisions we make as a company, as an employer, as a person, we stop trusting \u201cvibes\u201d or our \u201cspidey sense\u201d about a customer\u2019s behaviour, or whether some process will succeed or fail. Instead, we lean on evidence. We use the data. We say, \u201c<strong>This<\/strong> person matched profile <em>A<\/em> rather than <em>B<\/em>. Therefore, we think <strong>this <\/strong>person will buy <em>A<\/em> rather than <em>B<\/em> because we have evidence and data to support that.\u201d<\/p>\n\n\n\n<p>You could spend a lifetime writing books on the subtlety of evidence-driven vs bias-driven decisions. But we don\u2019t have the luxury of endless pages. So, let\u2019s unpack what it means to truly become a data-driven organisation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-clear-decision-boundaries\">Clear Decision Boundaries<\/h2>\n\n\n\n<p>First, if you\u2019re going to drive value from data, you need to adopt some ground-rules. In particular, you need clear decision boundaries.&nbsp;<\/p>\n\n\n\n<p>I want you to reflect on the worst dashboards you\u2019ve seen: the chart-junk, the yellow warning\u2010lights, the numbers splattered without interpretation. Those dashboards are not enabling decision-making. They\u2019re confusing.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re going to be evidence-driven, you must know in advance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If this number &gt; <em>X<\/em>, we\u2019ll do Action A.<\/li>\n\n\n\n<li>If this number &lt; <em>X<\/em>, we\u2019ll do Action B.<\/li>\n<\/ul>\n\n\n\n<p>At platform, engineering and <a href=\"https:\/\/weareoakland.com\/services\/data-analytics-and-insights\/\"><span>analytics<\/span><\/a> levels, this means knowing your decisions before you <a href=\"https:\/\/weareoakland.com\/blog\/should-you-build-or-buy-your-data-platform\/\"><span>build<\/span><\/a> the data asset. Because when you build without knowing the outcome, you\u2019ll create a <a href=\"https:\/\/weareoakland.com\/services\/data-platform\/\"><span>data platform<\/span><\/a>, you\u2019ll move numbers, you\u2019ll host dashboards\u2026<\/p>\n\n\n\n<p>\u2026but you won\u2019t get value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-data-decoded-stop-acquisitive-start-inquisitive\">Data Decoded: Stop Acquisitive, Start Inquisitive<\/h2>\n\n\n\n<p>One of the biggest pitfalls in data programmes is what I call an \u2018acquisitive <a href=\"https:\/\/weareoakland.com\/services\/data-strategy\/\"><span>data strategy<\/span><\/a>\u2019. That is: \u201cLet\u2019s take every dataset, grab every number, throw it into a warehouse, and then maybe something good will happen.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>No.<\/strong>&nbsp;<\/p>\n\n\n\n<p>You need an inquisitive strategy. Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What decisions will you support?&nbsp;<\/li>\n\n\n\n<li>What thresholds matter?&nbsp;<\/li>\n\n\n\n<li>What outcomes will change?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Then drive your data platform accordingly.<\/p>\n\n\n\n<p>When businesses implement a data platform, they often think: \u201cHere\u2019s our cloud budget, build everything, feed everything into the data warehouse, hook up dashboards, we\u2019ll iterate.\u201d But a platform alone doesn\u2019t give ROI. Tools alone don\u2019t deliver value. Without decision-boundaries, without usage, without an evidence base, you\u2019re just moving data around from one expensive database to another expensive database.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/weareoakland.com\/guides\/master-the-5-stages-of-successful-data-projects\/\"><span>Master the 5 Stages of Successful Data Projects<\/span><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-what-does-value-really-mean\">What Does \u201cValue\u201d Really Mean?<\/h2>\n\n\n\n<p>So, let\u2019s get into value. You may have heard the initialism \u201cROI\u201d (return on investment). In the data world, ROI is sometimes misused or misunderstood. Value, when you\u2019re <a href=\"https:\/\/weareoakland.com\/guides\/the-ultimate-guide-to-building-a-data-platform\/\"><span>building data platforms<\/span><\/a> or data products, comes in (at least) three flavours: time, money and opportunity. Yes, they\u2019re all about money if you dig into them &#8211; but they come at you in different ways.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-time-saved\"><strong>Time saved\u00a0<\/strong><\/h3>\n\n\n\n<p>If your data platform or analytics process saves hours, days, weeks of manual reporting or intervention, that frees people to do higher-value work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-money-made\"><strong>Money made<\/strong><\/h3>\n\n\n\n<p>If you can use your data to optimise pricing, reduce cost of goods sold, improve marketing performance, increase conversions, then you\u2019re generating revenue (or preventing loss).<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-opportunity-unlocked\"><strong>Opportunity unlocked<\/strong><\/h3>\n\n\n\n<p>Sometimes you build a platform that enables new products, new customer segments, new business models &#8211; and all of these are valuable too, even if it\u2019s future-facing.<\/p>\n\n\n\n<p>If you\u2019re working as a data engineer, a data platform consultant, or leading a data programme, you must ask: Which one of these am I addressing when building this feature, this platform, this dashboard? If you cannot answer that, you should reconsider your life choices\u2026<\/p>\n\n\n\n<p>\u2026(well, maybe!).<\/p>\n\n\n\n<p>For more insight on the value of data, please read: <a href=\"https:\/\/weareoakland.com\/blog\/why-is-data-important-for-business\/\"><span>Why is Data Important for Business?<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-what-we-do-day-to-day\">What We Do Day-to-Day<\/h2>\n\n\n\n<p>At the end of the day, what you and I do is we make decisions. Whether you\u2019re in utilities, transportation, tech, retail, <strong>you <\/strong>decide. And your ambition is to decide based on evidence, not guesswork. When you embrace data, you move away from trusting your \u201cgut\u201d to saying: \u201cHere\u2019s the evidence, let\u2019s act.\u201d<\/p>\n\n\n\n<p>To become data-driven means that for many of the decisions now, as a company, we\u2019re going to stop using vibes, stop relying on \u201cthis customer might buy\u201d because our spidey sense tells us so. Instead we say: \u201cLook at the data. Based on this profile, we believe they will buy A, not B.\u201d Because we have the <strong>evidence<\/strong>.<\/p>\n\n\n\n<p>That\u2019s the first of my Data Decoded series finished, but there\u2019s plenty more like this in the second blog: <a href=\"https:\/\/weareoakland.com\/blog\/four-pillars-of-a-data-platform\"><span>The Four Pillars of a Data Platform<\/span><\/a>. You can also send your questions to me or speak with the rest of the Oakland consulting team by <a href=\"https:\/\/weareoakland.com\/contact-us\/\"><span>getting in touch<\/span><\/a> &#8211; we\u2019d love to hear from you.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/weareoakland.com\/contact-us\/\"><span>Contact us<\/span><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to see ROI, extract value from a data platform and get more from your data consultancy, as explored by our Principal Engineer Advocate, MLG, at Data Decoded 2025. In today\u2019s world, you don\u2019t run a business unless you make decisions. It doesn\u2019t matter what industry you\u2019re in &#8211; utilities, transportation, computing, retail &#8211; you&#8230;<\/p>\n","protected":false},"author":19,"featured_media":9778,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"content-type":"","footnotes":""},"categories":[406],"tags":[19,174,365,30],"class_list":["post-9777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-data-engineering","tag-business-value","tag-data-consultancy","tag-data-platform","tag-data-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data Decoded 2025: How to Get the Most from Data Consulting | Oakland<\/title>\n<meta name=\"description\" content=\"At Data Decoded 2025, our Principal Engineer Advocate shared how you can extract 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