{"id":8147,"date":"2024-01-22T16:37:11","date_gmt":"2024-01-22T16:37:11","guid":{"rendered":"https:\/\/weareoakland.com\/?post_type=case_studies&#038;p=8147"},"modified":"2025-03-28T10:59:49","modified_gmt":"2025-03-28T10:59:49","slug":"quality-organisation-of-the-year","status":"publish","type":"case_studies","link":"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/","title":{"rendered":"Quality organisation of the year and A 53% uplift in sales for Hiab"},"content":{"rendered":"\n<section id=\"block_eb3d6cb56c5f28a97f83cc788081578e\" class=\"block intro-row animate  default\">\n    <div class='intro-row-wrap'>\n        <h2 class=\"h3\">The Challenge\n<\/h2><div class=\"left_col\">\n<div class=\"text_content\">\n<div class=\"left_col\">\n<div class=\"text_content\">\n<p>Hiab is the world\u2019s leading provider of on-road load handling equipment, intelligent services and smart and connected solutions.<\/p>\n<\/div>\n<\/div>\n<div class=\"right_col\">\n<div class=\"text_content\">\n<div class=\"full_content dark_blue_bg\">\n<div class=\"media_block\">\n<div class=\"right_col\">\n<div class=\"text_content\">\n<p>With ambitious growth targets and an obsession for quality, Hiab understood how quality could be a differentiator in the market and a mechanism to unlock growth potential. And they brought us in to help ensure that quality.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    id=\"block_5abdaae5de9c7b65db1af5122de2adc5\"\n    class=\"two-col-blocks\"\n    style=\"\">\n    <div class='two-col-blocks-inner  animate'>\n        <div class=\"two-col-blocks-textblock\">\n            <h2 class=\"h3\">How We Did It<\/h2>\n            <div class=\"text_col\">\n<div class=\"text_col_content\">\n<div class=\"text_col\">\n<div class=\"text_col_content\">\n<p>We began by assessing the way quality was managed across the business, then implemented a programme to transform quality performance.<\/p>\n<p>An insight phase saw us quantify existing quality issues and grow support for a programme of improvements. We collated and analysed Hiab\u2019s quality data, interviewed internal and external stakeholders, carried out site visits and deep dived into different business areas.<\/p>\n<p>During the improvement phase we created a \u2018firewall\u2019 to ensure only quality product left the factory, and three rapid improvement events were run with a focus on key quality issues.<\/p>\n<\/div>\n<\/div>\n<div class=\"image_col\"><picture><source srcset=\"https:\/\/www.theoaklandgroup.co.uk\/wp-content\/uploads\/2022\/07\/team-meeting-800x600.jpg.webp\" type=\"image\/webp\" \/><\/picture><\/div>\n<\/div>\n<\/div>\n<div class=\"image_col\"><picture><source srcset=\"https:\/\/www.theoaklandgroup.co.uk\/wp-content\/uploads\/2022\/07\/engineer-800x600.jpg.webp\" type=\"image\/webp\" \/><\/picture><\/div>\n                                    <div class=\"two-col-blocks-textblock-shapes\"><\/div>\n        <\/div>\n        <div class=\"two-col-blocks-mediablock\">\n                                    <img decoding=\"async\" src=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/team-meeting.jpg.webp\" alt=\"\" loading=\"lazy\" \/>\n                        <\/div>\n        <div class=\"two-col-blocks-textblock-overhang\"><\/div>\n    <\/div>\n<\/section>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/data-strategy-roadmap-1080.jpeg-1024x1024.webp\" alt=\"\" class=\"wp-image-8150 size-full\" srcset=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/data-strategy-roadmap-1080.jpeg-1024x1024.webp 1024w, https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/data-strategy-roadmap-1080.jpeg-720x720.webp 720w, https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/data-strategy-roadmap-1080.jpeg-150x150.webp 150w, https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/data-strategy-roadmap-1080.jpeg-300x300.webp 300w, https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/data-strategy-roadmap-1080.jpeg-768x768.webp 768w, https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/data-strategy-roadmap-1080.jpeg.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>A value chain assessment was also completed looking at the maturity of Hiab\u2019s quality processes. This formed the basis for the evolution of a new quality function.<\/p>\n\n\n\n<p>The next phase of improvement built on the momentum of the first, evolving the \u2018firewall\u2019 into a permanent quality plan for assembly.<\/p>\n\n\n\n<p>The quality plan concept was then extended to true Advanced Product Quality Planning (APQP) covering design, supply chain, assembly and distribution partners. To ensure improvements were sustainable, an overarching quality strategy and set of quality principles were set out together with an organisation-wide approach to continuous improvement, with dashboards showing the customer, process, cost and improvement dimensions of quality.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-outcome\">The Outcome<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The client saw a 53% uplift in orders alongside a substantial profit increase.<\/li>\n\n\n\n<li>They enjoyed 18 consecutive months of falling warranty costs.<\/li>\n\n\n\n<li>Customer satisfaction rose to 90% and a reinvigorated and more engaged workforce was reported.<\/li>\n\n\n\n<li>They created 100+ opportunities for leaders to hear from stakeholders.<\/li>\n\n\n\n<li>Our work helped see Hiab awarded the 2018 International Quality Organisation of the Year by the Chartered Quality Institute <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hiab is the world\u2019s leading provider of on-road load handling equipment, intelligent services and smart and connected solutions.<\/p>\n<p>With ambitious growth targets and an obsession for quality, Hiab understood how quality could be a differentiator in the market and a mechanism to unlock growth potential. And they brought us in to help ensure that quality.<\/p>\n","protected":false},"featured_media":8148,"template":"","case_studies_category":[],"class_list":["post-8147","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quality organisation of the year and A 53% uplift in sales for Hiab | Oakland<\/title>\n<meta name=\"description\" content=\"With ambitious growth targets and an obsession for quality, Hiab understood quality could be a differentiator and mechanism to unlock growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality organisation of the year and A 53% uplift in sales for Hiab\" \/>\n<meta property=\"og:description\" content=\"With ambitious growth targets and an obsession for quality, Hiab understood quality could be a differentiator and mechanism to unlock growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Oakland\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T10:59:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/Oakland_Case-Studies_Hiab-1920x600-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@dataispeople\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/\",\"url\":\"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/\",\"name\":\"Quality organisation of the year and A 53% uplift in sales for Hiab | Oakland\",\"isPartOf\":{\"@id\":\"https:\/\/weareoakland.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/Oakland_Case-Studies_Hiab-1920x600-1.jpg\",\"datePublished\":\"2024-01-22T16:37:11+00:00\",\"dateModified\":\"2025-03-28T10:59:49+00:00\",\"description\":\"With ambitious growth targets and an obsession for quality, Hiab understood quality could be a differentiator and mechanism to unlock growth.\",\"breadcrumb\":{\"@id\":\"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/#primaryimage\",\"url\":\"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/Oakland_Case-Studies_Hiab-1920x600-1.jpg\",\"contentUrl\":\"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/Oakland_Case-Studies_Hiab-1920x600-1.jpg\",\"width\":1920,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/weareoakland.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/weareoakland.com\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Quality organisation of the year and A 53% uplift in sales for Hiab\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/weareoakland.com\/#website\",\"url\":\"https:\/\/weareoakland.com\/\",\"name\":\"Oakland\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/weareoakland.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/weareoakland.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/weareoakland.com\/#organization\",\"name\":\"Oakland\",\"url\":\"https:\/\/weareoakland.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/weareoakland.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/02\/Oakland-White-logo.png\",\"contentUrl\":\"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/02\/Oakland-White-logo.png\",\"width\":3372,\"height\":648,\"caption\":\"Oakland\"},\"image\":{\"@id\":\"https:\/\/weareoakland.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/dataispeople\",\"https:\/\/www.linkedin.com\/company\/oakland-group\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Quality organisation of the year and A 53% uplift in sales for Hiab | Oakland","description":"With ambitious growth targets and an obsession for quality, Hiab understood quality could be a differentiator and mechanism to unlock growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/","og_locale":"en_GB","og_type":"article","og_title":"Quality organisation of the year and A 53% uplift in sales for Hiab","og_description":"With ambitious growth targets and an obsession for quality, Hiab understood quality could be a differentiator and mechanism to unlock growth.","og_url":"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/","og_site_name":"Oakland","article_modified_time":"2025-03-28T10:59:49+00:00","og_image":[{"width":1920,"height":600,"url":"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/Oakland_Case-Studies_Hiab-1920x600-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@dataispeople","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/","url":"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/","name":"Quality organisation of the year and A 53% uplift in sales for Hiab | Oakland","isPartOf":{"@id":"https:\/\/weareoakland.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/#primaryimage"},"image":{"@id":"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/#primaryimage"},"thumbnailUrl":"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/Oakland_Case-Studies_Hiab-1920x600-1.jpg","datePublished":"2024-01-22T16:37:11+00:00","dateModified":"2025-03-28T10:59:49+00:00","description":"With ambitious growth targets and an obsession for quality, Hiab understood quality could be a differentiator and mechanism to unlock growth.","breadcrumb":{"@id":"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/#primaryimage","url":"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/Oakland_Case-Studies_Hiab-1920x600-1.jpg","contentUrl":"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/01\/Oakland_Case-Studies_Hiab-1920x600-1.jpg","width":1920,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/weareoakland.com\/case-studies\/quality-organisation-of-the-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/weareoakland.com\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/weareoakland.com\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Quality organisation of the year and A 53% uplift in sales for Hiab"}]},{"@type":"WebSite","@id":"https:\/\/weareoakland.com\/#website","url":"https:\/\/weareoakland.com\/","name":"Oakland","description":"","publisher":{"@id":"https:\/\/weareoakland.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/weareoakland.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/weareoakland.com\/#organization","name":"Oakland","url":"https:\/\/weareoakland.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/weareoakland.com\/#\/schema\/logo\/image\/","url":"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/02\/Oakland-White-logo.png","contentUrl":"https:\/\/weareoakland.com\/wp-content\/uploads\/2024\/02\/Oakland-White-logo.png","width":3372,"height":648,"caption":"Oakland"},"image":{"@id":"https:\/\/weareoakland.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/dataispeople","https:\/\/www.linkedin.com\/company\/oakland-group"]}]}},"_links":{"self":[{"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/case_studies\/8147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/media\/8148"}],"wp:attachment":[{"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/media?parent=8147"}],"wp:term":[{"taxonomy":"case_studies_category","embeddable":true,"href":"https:\/\/weareoakland.com\/wp-json\/wp\/v2\/case_studies_category?post=8147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}