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Data: Transport’s Most Strategic Asset

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Transport isn’t built on tracks and roads alone – it’s built on data. When you’re up against ageing infrastructure, efficiency pressures, and a public purse, efficiency and value are paramount. For success to be a reality, data can’t work against you – it needs to work with you. At Oakland, that’s our bread and butter.

Wherever your organisation is up to with digitalisation, we’re here to strengthen it with informed decisions. By translating the vast amounts of data that are so often siloed across transport departments, we’ll turn your datasets into a truly strategic asset.

Over four decades of data experience underpins what we do and how we do it. The need to modernise the transport sector for the UK’s needs today underlays why.

 
The Role of Data Consultants for Transport

Digital fragmentation is one of the biggest risks to UK transport infrastructure. If you’re grappling with outdated legacy systems and disorganised datasets, there’s no need to panic. Oakland’s transport consultants specialise in turning this untapped data across your rail network, fleet, and infrastructure into lean datasets that work together. Plus, assets that provide you with actionable AI models and real-time data insights.

We also get the pressure you’re under to maximise the value of assets. We’ll take some of that pressure off by deploying data solutions at speed, supporting you as the rail industry transforms.

And when it comes to governance, approvals, and change advisory boards, we know the processes like the back of our hand. We’ve got a solid track record in playing by the sector’s rules to make sure you’ve got data and AI strategies and solutions that get the green light.

Contact us

The Transport Sector is Our Data Specialism

When we say we’re different from other data and AI consultancies, we mean it.

We speak your language. Our road and rail consultants’ understanding of the UK’s transport sector allows us to design impactful business solutions and bring them to life.

We understand how rail is evolving. We get the pressure that’s on TOCs and the industry to prepare for GBR, and that the success of the rail reform depends on operators, data, and technology working together in integrated systems.

We know how to navigate CP7. From keeping on top of accident reports and passenger on-time data to freight cancellations and compliance inspections, we’ve got your back.

SME at National Rail

GBR

A Once in a Generation Reform

Great British Railways (GBR) is a unique opportunity to move away from fragmented systems into an intelligent railway fit to serve passengers, freight, and staff.

Data is at the core of rebuilding trust in the railway and improving services, so get a head start by structuring and organising your data now.

We know there are hoops to jump through during the nationalisation process, and we’re here to give you meaningful data strategies and insights every step of the way.

Our Data & AI Services for Rail & Transport

Get familiar with your data and learn to interpret it to deliver cost-efficient solutions for the passengers and network you serve.

Our Work

Long-Standing Data Consultant to Network Rail

For over 13 years, we’ve delivered 160+ projects for Network Rail. We’re proud of the long-standing trust Network Rail has shown in choosing us to develop data and AI solutions to empower operational excellence. Oakland has:

Case Study Network Rail CDO

Network Rail CDO

Network Rail own, operate and develop Britain’s railway infrastructure. That’s 20,000 miles of track, 30,000 bridges, tunnels and viaducts, and the thousands of signals, level crossings, and stations. They also run 20 of the UK’s largest stations.

As a business they identified information as one of their most significant corporate risks and had recently appointed a Chief Data Officer (CDO) to meet this challenge. Whilst the CDO was senior in status, she required a supporting team and infrastructure to assist the new role.

Case Study Business intelligence reporting and intelligent forecasting for Network Rail

Business intelligence reporting and intelligent forecasting for Network Rail

In recent years, Network Rail has been impacted by significant organisational, digital and cultural change.

Growing demands for greater efficiency and effectiveness have resulted in a need for more intelligent reporting and decision analytics, especially within Network Rail’s Regional Capital Delivery teams.

Adopting a devolution strategy required Network Rail to ensure that each region had the business intelligence and intelligent forecasting capabilities necessary to deliver major capital projects that gave outstanding value to the taxpayer whilst meeting stringent government guidelines.

Case Study Building a next-generation Investment Gateway web application for Network Rail

Building a next-generation Investment Gateway web application for Network Rail

Increasing efficiency, compliance and decision performance through financial digital transformation

This case study charts the successful implementation of the Investment Gateway Application by the Oakland Group in collaboration with the Network Rail Finance team.

The project aimed to transform the Investment Authority process, ensuring consistency, compliance, and efficient decision-making across diverse railway projects.

Case Study Network Rail: Revolutionising knowledge management through Generative AI

Network Rail: Revolutionising knowledge management through Generative AI

At Oakland, our collaboration with Network Rail stands as a testament to our commitment to driving innovation through technology. Working closely with our client, we embarked on a mission to tackle challenges in knowledge management and harness the potential of AI and natural language processing.

In this case study, we look back on our journey alongside Network Rail and how we effectively harnessed our expertise in data strategy, artificial intelligence (AI), and integration to deliver an effective, long-term solution.

Our People

Jack

Jack

Started his tech life in data forensics, now leading change through data platforms, analytics, AI (plus everything in between). Avid rock climber, photographer and city breaker. Slowly but surely making his way through all the Wainwrights in the Lake District.

Rod

Rod

Loves working with our great delivery teams, helping our people to be themselves and to delight our clients. When Rod isn’t at work you’ll find him doing something sporty or visiting Wales (his favourite place)

Matt

Matt

When he isn’t architecting the perfect solution for our clients, Matt can be found with his camera taking amazing pictures of his travels. He is a great person to give you a holiday recommendation.

Lizzie

Lizzie

Senior Project Manager who loves planning / organising things inside and outside of work. Loves dogs, and you will always hear her talk about Milo, her grumpy Lhasa. Lizzie also likes reading, good food & wine, and then exercising to try and counter the food intake! She also really enjoys contemporary dance when she gets time to do it.

Rich

Rich

Loves working with clients to solve their most complex problems. When not in workshops with a post-it in hand, Rich can be found exploring the world (30 countries and counting!) or hiking in the Yorkshire Dales.

Abbie

Abbie

Senior Data Engineer who loves solving problems and solution design. In her spare time, Abbie enjoys road cycling, stopping at cafes for cake, and caring for her plants.

Get in touch

Data and AI consultancy starts with a conversation. Call our friendly team on +(44) 113 234 1944 or complete the form below and we’ll be in touch soon.

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Rail & Transport FAQs

What are the benefits of automation in the rail industry?

There are so many opportunities to automate activities across the rail and wider transport sector, ranging from train scheduling and fleet maintenance to signalling and HR.

Automating arduous, time-consuming tasks in rail operations opens the door to numerous benefits. These include:

  • Enhanced operational efficiency with more streamlined activities and processes
  • Reduced energy consumption due to optimised driving patterns
  • Allowing staff to focus their energy and efforts on higher-value activities for more reliable rail services

See automation in action by reading our case study with Network Rail.

How can data management improve rail services in the UK?

Data management is about making an organisation’s data accessible, reliable, and useful. The more effective the management, the easier the right data is to access at the right time, driving numerous benefits to passengers and TOCs alike.

These include:

  • Managing performance proactively
  • Opening up cost savings
  • Optimising train schedules
  • Improving planning and resource allocation
  • Spotting and remedying risks
  • Faster incident responses

For more details on the impact of good data management, please head to our Data Management page.

How does automation from AI improve passenger safety in the transport sector?

Applying AI to automate activities in the transport sector omits the risk of human error, a leading cause of accidents.

AI is primed to monitor assets in real-time and make fast, informed decisions in critical situations. That could be diverting traffic due to the deteriorating condition of a road or re-timetabling platforms to accommodate train delays or cancellations.

Head over to our Custom AI Solutions page for more details about tailoring automation to your sector.

How is artificial intelligence transforming the transport sector?

Transport has traditionally taken (and relied upon) a reactive approach to operations. With AI, it can shift to a more proactive, predictive, and autonomous model. Some of the most common uses of AI in transport are:

  1. Predictive maintenance: By analysing real-time sensor data from vehicles and infrastructure, AI can anticipate component failures before they occur. Repairs can then be scheduled as a proactive, rather than reactive, activity. As a result, there’s a reduced need for unplanned downtime that would otherwise affect passengers, staff, and the wider network.
  2. Optimisation of networks and logistics: Large networks can have routing and logistics optimised by complex AI algorithms to:
    • Reduce congestion
    • Improve on-time performance
    • Increase the efficiency of resources and fuel
  3. Enhancing safety: With the ability to detect potential hazards on roads and tracks, and within assets themselves, AI enhances safety across all modes of transport.

Find out how you can leverage the power of AI by viewing our Artificial Intelligence page.

How does data management help reduce rail delays?

The more structured, accessible, and useful data is, the faster it is to gain the real-time insights needed to reduce rail delays. For instance, data that flags a minor maintenance issue before it has the chance to become a major disruption. Or, data that forecasts a rail diversion conflict before it happens. The more information operators have, the easier and quicker it is for them to keep services running smoothly.

What role does data play in Great British Railways?

GBR’s vision – to create a railway fit for Britain’s future – is underpinned by data. To effectively ‘deliver the leadership’ and ‘long-term strategic thinking’ the sector needs, GBR must prioritise the gathering, consolidating, understanding, organising, and use of data from multiple sources to create one truthful system that supports planning and operations for the entire network.

With the right data and supporting processes (from strategy and management to governance), GBR will be in the best position to make decisions that really can transform the experience, safety, and longevity of the UK’s rail network.

What’s Oakland Everything Data’s experience in working with rail and transport organisations?

For over forty years, Oakland’s data and AI consultants have successfully implemented strategies and solutions tailored to the needs of the transportation sector. We’re particularly renowned in the rail industry, with our specialist team of transport consultants and analysts having completed over 100 projects for Network Rail. We’ve also delivered successful projects for:

  • Govia Thames Link
  • Cross Country Trains
  • East Midlands Railway

To find out more about our experience and who we work with in the transport industry, please contact our team.

What types of activities does Oakland’s consulting solutions support?

Leave the data and AI automation to us so you can concentrate on the complex stuff. Oakland offers support with activities including:

  • Knowledge Management
  • Financial Reporting and Cost Centre Management
  • Signaller Competency Management
  • Automating Tasks with AI
  • Fraud Monitoring and Compliance Management
  • AI Use Case Identification
  • Data Platform Development
  • Data Forecasting

Contact us to get started.

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Media & Telecoms https://weareoakland.com/sectors/media-telecoms/ Fri, 30 Jan 2026 11:42:29 +0000 https://weareoakland.com/?post_type=sectors&p=9895 The post Media & Telecoms appeared first on Oakland.

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Turn raw data heaps into goldmines

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The modern media and telecoms industry is driven by hyper-connectivity and intense performance pressures. Every call, network request, and customer interaction creates a mountain of data, critical to decision-making and the customer experience.

Yet many organisations in the industry still rely on siloed legacy business models, meaning that managing and extracting value from the data is harder than it needs to be. (Not to mention the compliance risks, operational inefficiencies, and billions in missed revenue that disorganised data breeds.)

Oakland Everything Data turns unstructured data into organised and insightful datasets, creating a goldmine of performance outcomes for your network and customers. With forty-plus years of data consulting and solutions up our sleeve and a track record of happy media clients, we’re specialists in consolidating systems to unlock growth.

The Role of Data and AI in Telecoms

You might have the systems needed to keep networks up and running, the customer experience organised, and critical infrastructure maintained. But disconnected systems are prone to risk, a catalyst for data fragmentation and inefficiencies.

As data consultants, we use our data platform architecture expertise to join up the dots and make your systems work in harmony. Modern telecoms need contemporary systems to match, and we’re here to make the migration from legacy infrastructure to the cloud seamless and successful.

Contact us

AI for Telcos: Dark Operating Centres

As modern telecoms networks scale, dark ops centres are on the rise. Market leaders recognise the opportunities in moving from expensive, human-centric operational models to efficient and highly resilient ones, driven by machine learning. Wherever you are on the journey to dark ops centres, our data analysts and consultants can help with:

  • Strategic planning
  • Designing new automation rules
  • Complex vendor negotiations
  • Predictive AI to foresee and prevent incidents before they impact customers

Digital Enablement Manager, Large UK Telecoms Organisation

Standardising Data for the TM Forum

Bringing together over 800 global organisations, the TM Forum aims to make sure all the pieces of the digital puzzle fit together across the industry. For telcos to thrive and get the most from TM Forum’s standardised models, it’s critical that data is accurate, valid, consistent, and centralised. 

We’re here to recommend the data management practices you should be following to ensure data fits the TM Forum’s frameworks. That’s from the SID (shared information/data) model and eTOM framework to Open APIs and compliance requirements.

Our Data & AI Services for Telecoms & Media

With specialist data and AI consultancy from Oakland, you’ll master your enterprise data assets to have the best understanding of network performance – and drive cost-efficient solutions in no time.

Our Work

Case Study Creating a data platform for a major UK media organisation

Creating a data platform for a major UK media organisation

Subscriber growing pains The media company had struggled to increase its subscriber base within its digital products group and was losing out on advertising revenue to competing products and formats. This demand for growth and competitive advantage created urgency and an aggressive timeline for the business to develop and deploy new capabilities. Central to the…

Case Study Smarter Network Planning with Fibre Data for a Large Telecommunications Organisation

Smarter Network Planning with Fibre Data for a Large Telecommunications Organisation

Identifying opportunities to expand existing infrastructure for a large telecoms organisation to deliver a tool that will drive tangible value and generate revenue from their data.

Case Study Delivering a Data Transformation for a Leading UK-Based Digital Infrastructure Provider

Delivering a Data Transformation for a Leading UK-Based Digital Infrastructure Provider

The meaningful data transformation we delivered for a leading UK-based digital infrastructure provider in just 12 weeks through a Microsoft Azure Data Platform and Maturity Step Change.

Case Study A UK Public Service Broadcaster

A UK Public Service Broadcaster

This UK-based media company needed to gain faster insights to enable decision-making when pulling data across its different media functions, such as understanding viewers, viewers’ engagement, monetisation, marketing, and commissioning.

Many queries relied on lengthy data engineering requests or a convoluted journey to find the right person with the right knowledge to analyse the necessary data. Those queries often resulted in different answers for similar questions due to different approaches and shadow data.

Our People

Luke

Luke

The truth is out there, and Luke is your man to find it! A keen but truly awful golfer, although with a new baby his time on the course is now limited!

Lea

Lea

Lea is a person with BIG ideas, and is always thinking of ways to improve everything.

Hannah

Hannah

Maximiser of her holiday allowance, Hannah can usually be found somewhere exotic with a margarita in hand. There is no-one better to give holiday recommendations for every budget! Hannah is also one of Oakland’s resident foodies and can be relied upon to have tried the latest Leeds openings.

Get in touch

Data and AI consultancy starts with a conversation. Call our friendly team on +(44) 113 234 1944 or complete the form below and we’ll be in touch soon.

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Name(Required)
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Media & Telecoms FAQs

Why is data governance important in the telecoms sector?

Telcos handle vast amounts of sensitive data, from personal customer information to business data. This data needs protection from threats, including unauthorised access and data breaches, all while complying with various legal and regulatory requirements. For instance, GDPR in Europe.

With the right data governance people and processes in place, telcos can feel confident that data:

  • Is accurate and consistent
  • Has clear ownership and levels of access
  • Complies with regulatory requirements
  • Conforms to quality standards
  • Is protected from risks and operational inefficiencies

Our guide, Data Governance for Humans, has everything you need to understand about data governance strategies, from what to consider when developing one to how to implement and consolidate it.

What role does data play in enhancing telecom services?

If you’re looking to improve the services you offer, data is your goldmine – and a telecoms consulting firm is the catalyst. When you understand how to manage, analyse, and optimise the vast amounts of data your telco generates, you’re primed to:

  • Build predictive maintenance models to reduce network downtime
  • Make smarter network planning and infrastructure decisions
  • Provide customers with consistent and high-quality connectivity

For more information, please read our blog: How to get the most from data consulting. You can also contact our team to find out about the opportunities we can open up for your organisation. We’d love to hear from you!

How can telecom companies develop an effective data strategy?

The most effective data strategy will be one that accounts for every area of the organisation. Data strategies are only as effective as their implementation, so it’s important that the right telecoms or media consultancy is chosen – one that can deliver the project in a language your people understand.

Designing and developing data strategies that align with core business objectives (such as monetising 5G or reducing OpEx) is Oakland’s bread and butter. For over forty years, we’ve helped some of the UK’s most prominent media and telecom organisations to implement data strategies that deliver tangible impact and long-term resilience.

A successful strategy must focus on four core pillars:

  1. Establishing data trust and compliance through data governance
  2. Modernising data platforms for scale via data engineering
  3. Upskilling teams and improving data literacy with data training
  4. Identifying and understanding the highest-value use cases to promote monetisation and ROI

For details on developing a data strategy, please reach out to our team or read our guide: How to write your data strategy.

What are dark operating centres and why are they important for telecoms?

Dark operating centres are essential for managing the scale and complexity of 5G and ‘edge’ networks. They use AI, machine learning, and automation to handle the majority of critical network operations, from monitoring and fault diagnosis through to resolution.

Though they don’t always omit it completely, dark ops centres reduce the need for human intervention, leaving them to focus on more complex issues. As a result, overall network resilience is as robust as possible, despite a reduction in operational costs.

How does telecoms data analytics improve customer experience?

By consolidating data from every customer touchpoint (network usage, billing, support requests), telcos are able to get a single view of the customer. Centralised data is a treasure trove for analysis, allowing businesses to:

  • More accurately predict churn: Data from support and network gaps helps customer service teams to identify the customers most likely to leave and intervene with proactive offers or incentives.
  • Personalise contracts or offers: With actual network usage data, sales teams can give the customer highly relevant upsell or cross-sell promotions.
  • Resolve issues faster: Real-time network performance data ensures issues are diagnosed and resolved before the customer spots them, improving satisfaction and loyalty.

What types of activities does Oakland’s consulting solutions support?

Leave the data and AI automation to us so you can concentrate on the complex stuff. Oakland offers support with media and telecoms activities including:

  • Network Planning and Engineering
  • Real-Time Threat Prediction
  • Dark Operating Centres
  • Fraud Management and Spoofing
  • Contract Sales Analysis
  • Billing Fraud
  • Network Maintenance and Management
  • GDPR and Privacy
  • Cyber Security

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Water Utilities https://weareoakland.com/sectors/water-utilities/ Mon, 15 Dec 2025 13:12:55 +0000 https://weareoakland.com/?post_type=sectors&p=9835 The post Water Utilities appeared first on Oakland.

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Smarter Data, Better Performance

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The water sector has always been complex. But today, water companies are up against challenges like never before.

Smarter water networks need delivering, customer operations are under immense pressure, and regulatory demands are constantly changing. Pressure to invest in data and innovation is high – and knowing where to start is a challenge in itself.

We’re here to help.

With over 40 years’ experience in data and AI management, we’ll turn your data into an invaluable asset. One that delivers insights for informed decisions, tangible change, and performance – with real ROI.

What We Do

Our experienced water business analysts understand your challenges and speak your language. We know our AMPs from DWI and Open Data. Working with our data and AI consultants can help you to deliver the strategies and technical solutions you need to make real world operational improvements – like a £150mn+ business transformation ROI for Yorkshire Water.

We empower the UK’s water companies with the data they need to make better decisions and improve their services. It’s no coincidence we’re trusted by many of the biggest names in utilities to transform their data through strategy, platform engineering, governance, AI solutions, and advanced analytics.

Join them.

Contact us

Data that Makes a Difference

The Cunliffe Report

With 88 formal recommendations, the Independent Water Commission’s report on the water sector means a ‘reset’ is well and truly in the works. However, change is only as effective as the data driving it.

Our data services will help you realise the potential of your datasets, so you can make the improvements that actually make a difference, across regulation and ownership, to system planning.

Sir Jon Cunliffe, Chair of the Independent Water Commission Report

Maximising Water Investment

Through Data

Given the planned £104bn investment in our water sector from AMP 8, expectations within ODIs are higher than ever.  Performance commitments will only be met through better use of data to drive operational decisions. The clearer your capabilities around managing and understanding your data, the more value you’ll drive. 

Whether you’re focusing on modernising ageing infrastructure, increasing wastewater systems reliance, or improving customer service, we’ve got the data know-how to match.

“Infrastructure management, cost control, and reliability performance have benefitted dramatically from the results of the data transformation programme, with data enablement activities helping to drive an overall business transformation ROI of £150m+.”

Andy Crossley, Managing Director at Oakland

Our Data & AI Services for Water Utilities

Get to know your data – and how to leverage it to deliver the best outcomes for your users, customers, and communities.

Our Work

Case Study Turning Data Governance into £85 Million of Opportunity

Turning Data Governance into £85 Million of Opportunity

How we improved data quality and management for a large utilities client to identify solutions with the potential to unlock £85 million in value.

Case Study Executing a Data Strategy for Yorkshire Water

Executing a Data Strategy for Yorkshire Water

Yorkshire Water faces similar pressures and demands as many other utilities, and has long realised that data is a core asset in helping them to deliver smarter network and customer operations.

This need to utilise their data assets to help exploit and capitalise their physical assets led them to undertake a complex, multiyear data transformation. This case study explains the vital delivery role provided by The Oakland Group in executing a data strategy across a broad set of areas within the data transformation initiative.

Case Study Yorkshire Water Bio-Waste Modelling

Yorkshire Water Bio-Waste Modelling

A core component of water management is the treatment of wastewater and its by-products, colloquially known as sludge. To do this effectively, the Yorkshire Water wastewater team required a bio-waste water solution that could distil a complex network of sites and production data into a minimum cost treatment schedule, allowing them to plan the sludge management process more efficiently.

Alongside this, the end-users wanted a solution that they could ‘tweak’ and re-run, either to incorporate recent site changes/impacts or plan for potential operational scenarios. And at the same time, Yorkshire Water wanted to achieve an outcome with minimal OPEX expenditure.

Case Study Transforming Data Governance for a Major UK Utility

Transforming Data Governance for a Major UK Utility

Our client, a prominent water supply and treatment utility company in the UK, boasts over 2,500 employees, a customer base of 5 million and impressive annual revenue of £1 billion. Servicing one of the largest counties, their operations faced challenges stemming from a complex data environment, hindering efficient operations and decision-making.

Our People

Water and utilities business analysts

Get in touch

Data and AI consultancy starts with a conversation. Call our friendly team on +(44) 113 234 1944 or complete the form below and we’ll be in touch soon.

This field is for validation purposes and should be left unchanged.
Name(Required)
Please let us know what's on your mind. Have a question for us? Ask away.

Water Utilities FAQs

What’s the Open Data strategy for the water industry?

Stream is a collaboration between UK water companies supported by industry and civil society partners. Stream’s mission is to unlock the power of water data for the benefit of customers, society, and the environment. They will be publishing their open data strategy early in 2026.

How do the Environmental Information Regulations affect the water utilities sector?

The Environmental Information Regulations 2004 (EIR) give the public access to environmental information held by public authorities, like water providers. The EIR aims to increase transparency between the public and public services. For the water industry, this includes:

  • Water quality
  • Waste management
  • Environmental impact

How much capital has been invested in the water sector during AMP8?

Investment in water infrastructure has never been higher. £104bn will be injected into the sector during AMP8, which runs from 2025 to 2030. Within the framework, water companies have also proposed:

  • The development of 10 new reservoirs
  • A 50% reduction in sewage spills from storm overflows
  • The creation of 30,000 new jobs

What is Big Data water management?

The potential for Big Data to transform the water sector is huge. From improving water resource management to developing more sustainable water systems, Big Data has the means to make sure everyone has access to the water they need.

If managed correctly, these vast amounts of data could help the water industry to:

Stay ahead of failures before they happen

With smart asset monitoring and predictive insights, utilities companies can spot early warning signs and take action before small issues become costly breakdowns.

  • Act upon water crises with speed
    With real-time monitoring, utilities companies and water agencies can spot and respond to crises fast, limiting risks to the communities they serve.
  • Predict water supply and quality to high levels of accuracy
    An activity that is becoming more significant as weather patterns – and their impacts – become more volatile as a result of climate change.
  • Make informed water allocation decisions
    When water companies understand how, where, and why water is being used, they’re better equipped to make decisions that ensure people can access clean water.

How ethical is AI in the utilities sector?

We’re big believers in using AI for good. But all elements of using an AI model need to be considered, particularly when it’s being used to service a public service – like water supply.

AI systems can be prone to algorithmic bias, where they unintentionally favour inequities. With the right governance and robust controls, you can limit the risk and make sure you’re confident in the outcomes when using AI tools.

For information on how to govern your AI systems, please  contact our team.

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